Statement of Work

STATEMENT OF WORK

This Statement of Work is governed by the laws of the State of Florida, US in Agreement and dated April 20, 2024 (the “Agreement”) by and between (“Company”) and 8th Layer Marketing (“Agency”). All capitalized terms not defined herein shall have the meaning set forth in the Agreement.

Start Date: April 20, 2024

End Date: TBD

Services to Be Performed by the Agency

Adding analytics tracking support to dealership sites involves implementing a consistent tracking solution that follows the form and function of the dealer.com templated layout. This means ensuring that all relevant events on dealership pages are being tracked and recorded accurately in the analytics platform.

The goal of this work is to provide the dealership with valuable insights into the performance of their website and marketing efforts, allowing them to make data-driven decisions to optimize their online presence and drive more leads and sales.

Analytics work will be documented in a document called the Solution Design Document, which expands scope to all supported containers, properties, pixels, and domains. This is a living document that is updated as Analytics support changes or is updated over time.

Top 10 KPIs that will become reportable as part of the analytics tracking work are

KPI	Description
Total users	Number of unique visitors to the dealership website
New users vs returning users	Ratio of new visitors to returning visitors
Total sessions	Number of website sessions initiated by all users
Total engaged sessions	Number of website sessions in which a user was actively engaged
Total item views	Number of times vehicle detail pages were viewed
Total chat inquiries	Number of chat inquiries made by users on the website
Total call inquiries	Number of call inquiries made by users on the website
Top 10 items added to compare	Most frequently compared vehicles
Top 10 items saved	Most frequently saved vehicles
Top 10 search terms	Most frequently searched vehicle attributes or features
Total form submissions	Number of entries to any given form on the website
Total form starts	Number of forms where intent to submit was started
Top Channels	Most frequently seen channels by attribution source, medium, and campaign

By tracking these KPIs, the dealership can gain insights into user behavior, identify areas for improvement, and make data-driven decisions to optimize their online presence and drive more leads and sales.

Data Insight	Description
GA4 ecommerce and monetization reports	Support GA4 ecommerce and monetization reports for vehicle-related events in the ecommerce standard funnel, excluding payment steps and offline events such as purchase and checkout
Item tracking	Track vehicle views, selections, detail page views, click to enquires, scheduling confirmations, and value reporting for each
Internal promotions tracking	Track internal promotions such as banners and deals
Search functionality tracking	Track search functionality including search field location, terms, and filter options
Navigational events tracking	Track primary, secondary, sidebar, and footer navigational events
Compare functionality tracking	Track compare functionality by session
Save functionality tracking	Track save functionality by session
CTAs on list view tracking	Track CTAs on list view such as availability, chat, and more details
CTAs on detail view tracking	Track CTAs on the detail view such as availability, chat, ask, drive, see specials link
Giveaway/Modal Display tracking	Track the number of times a giveaway, sweepstakes, or modal was displayed
Modal Form tracking	Track form starts and submits on any given modal

Invoicing and Payment Terms

Rolling Price Amount: US$ 40.00/hr
Payment Schedule: Due Monthly on the last day of month

Deliverables to Be Provided by the Agency and Any Deadlines

Milestone Deliverable	Delivery Date
Solution Design Document	2/17
Dealer.com Template Solution for Dealers - Phase 1 baseline GA4 ecommerce reporting Installable Javascipt for Modal/PopUp CRM Form	2/28
Dealer.com Template Solution for Dealers - Phase 2 Standard 8LM events Template Custom Events ObservePoint/8LM Audits	3/14
Dealer.com Template Solution for Dealers - Completion Report and first Week over Week Report - DataStudio/Looker	3/28
Dealer.com Template Solution for Dealers - Month over Month Rolling Report Template - DataStudio/Looker	4/28
ObservePoint Audit Monthly Scan of all Dealers in scope	Monthly starting 3/27

IN WITNESS WHEREOF, the parties hereto have executed this Statement of Work.

Leave this empty:

Your legal name

Your email address

Please Confirm full name and signature.

Draw Signature
Type In Signature

Draw your signature with your mouse, tablet or smartphone Clear

I agree that I am and I agree this is a legal representation of my signature for all purposes just the same as a pen-and-paper signature

I agree that I am and I understand this is a legal representation of my signature

Adopt & Sign

Signed by Andrew Seelund
Signed On: February 15, 2023

Timestamp

Audit

February 14, 2023 10:51 am EDT

Statement of Work Uploaded by Andrew Seelund - aj@8lmarketing.com IP 67.233.129.232